Master User Experience (UX) Testing: The 4 Critical Tests to Drive Website Sales

Neal Chester Avatar

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The questions to ask:

  • What is the website about (industry, offerings, etc.)?
  • Who is this website for?
  • Does this site seem credible? If not, how can it be improved?
  • What do you like about the design and don’t like?
  • What does this website want you to do?
  • Where should you click to [insert the task to be completed]?

Types of tests:

  • Timer: best for recognition tests
  • A/B: discover which elements perform best
  • Click: best for usability testing
  • Evaluation: testers provide written answers
  • Video: Testers answer your questions in video format. You get a recording of their screen and audible reactions
  • more kinds of test on Lyssna.

Links to testing services:

  • Lyssna.com
    Offers fast, unmoderated tests with heatmaps and preference insights; ideal for teams needing quick, data‑driven UI validation. Video testing included. We use Lyssna. Use the link above and get 30% off your first bill.
  • UserTesting.com
    Provides live, moderated sessions with real‑time reactions; best for enterprises wanting deep qualitative feedback from diverse users.
  • Userlytics.com
    Supports multi‑device video tests with advanced branching logic; great for researchers running complex, global usability studies.

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